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Imass Ltd

Northumbria House

Regent Centre

Gosforth

Newcastle upon Tyne

NE3 3PX

Tel: +44 (0)191 213 5555   

Fax: +44 (0)191 213 0526   

Email: marketing@imass.co.uk 

 

Groundbreaking Technology Helps Race Run Without a Stitch.


Groundbreaking technology developed by Imass allowed ambulance crews and race organisers to reach runners and spectators in distress more quickly this years Great North Run - helping to keep casualties at their lowest number in years.

 

The Great North Run is the world's biggest half-marathon and presents major challenges to medical teams as they attempt to look after the 36,000+ runners and crowds of over 30,000. The vital importance of providing swift medical attention to those in need was all too apparent at the 2005 run, during which four people died and a record number of people were taken ill. Last year, one more person died.

 

Imass, was brought in by the emergency services, and business partner Sepura to help set up a control room at the event from which to precisely monitor the location of each of the 130 hi-tech radios used by ambulance crew, mobile paramedics, medical centre, race doctor and organisers during the race, many of whom were using bikes and buggies for added mobility.

 

The radios themselves were provided by Imass's partner, Sepura and used Global Positioning Systems which enabled to control room to pinpoint the exact location of each medic/official when combined with Imass's control centre technology.

 

Simon Swallow was one of the event managers for North East Ambulance. He says: "We have continually strived to improve the speed and efficiency of communications at the Great North Run, to enable the medical control personnel to dispatch emergency vehicles and medical resources as quickly as possible to a casualty."

 

"Sepura and Imass technology allowed a rapid deployment to each incident so that the ill or injured could receive expert attention faster than ever before."

 

"On screen in the control room we could see the exact location of a casualty and which ambulance had the shortest access route to get them to the medical centre most quickly."

 

The control room technology, known as the Imass Automatic Resource Location System (ARLS), was initially developed by Imass for emergency services and homeland security organizations. The system has two key components; firstly a GIS visualisation system, which utilises MapInfo as the core GIS and secondly a communications gateway. Utilising the internal Global Positioning System (GPS) functionality within the  Sepura TETRA  radios, it tracks on Ordnance Survey information the location of the mobile resources.

 

Imass's Public Safety Business Development Manager, Paul Warner, said:"We were obviously delighted to contribute to the Great North Run event with the support of our business partners Sepura, MapInfo and Ordnance Survey.

 

"The Imass tracking solution was successfully used throughout Sunday to monitor the location of various medical support resources. This helped Control Room personnel efficiently allocate the nearest medical support resources to anyone who needed their assistance, thereby contributing to the safety of all those involved."

 

"We are already in discussion with the Medical organisations that support the event as to how Imass can further help next year's event."

 

For more information on any of our products or services, please telephone 0191 2135555.

 

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